You can find a large selection of industrial coating solutions on the market — and that’s a good thing. Variety means you won’t run out of choices, but it also means you’ll have a harder time choosing the industrial coating product that’s most suitable for your business.

Paint provides more than just color to your products and equipment. When formulated according to the needs of your brand, it can even contribute to your bottom line and potential for growth.

Here are five ways custom-formulated paint is good for your business:
#1. The paint you need for your intended goal
If you’re looking for the perfect coating for your products or equipment, you need to consider the characteristics of the paint and the surface it will be applied onto.

Shopping is fun, but not everything you like can be found in local stores. When this happens. people usually resort to custom-made items. This is especially true for celebrities who have their own unique tastes and styles.

For instance, Forbes says that George Clooney usually goes for dark suits made by British fashion designer Mark Powell, which normally fetch $2,000 each, while David Beckham’s pricey footwear comes from London's G.J. Cleverley & Co. and costs a whopping $3,400. On the other hand, Oprah Winfrey had her kitchen done by Britain’s Smallbone of Devizes where prices start at $60,000.

In painting, the same thing happens since not all products are what certain customers have in mind.

In its heyday, the USS Alabama was one of the fastest battleships of the United States Navy. Built in the 1930s, she was 680 feet long and had a top speed of almost 32 miles per hour. The ship had quite a number of big guns and saw plenty of action during the Second World War.

If you had a boat as big as the one Noah had, you would probably need divine intervention to keep it in great shape. Noah’s ark was about 510 feet long or big enough to fit three NASA space shuttles. Its roof was over 50 feet from the ground (higher than a modern four-story house) and it could hold at least 120,000 sheep!

Thankfully, we don’t have to worry about maintaining gigantic vessels nowadays, and boat owners never had it so good.

Is painting difficult for you? Do you need more coats of paint to get the job done because your walls are cracked, dirty, or stained? Do you get so frustrated when painting that all you can do is scratch your head and repeat the lyrics of a song that goes, “If a picture paints a thousand words, then why can't I paint you?” If you answered “yes” to all three questions, perhaps it’s time to use a primer.

Being familiar with the different types of industrial coating and which applications they’re ideal for will help you get the best finish and the highest level of protection for your materials all the time. Here are six of the most commonly used industrial coatings today:
#1. Polyurethane coatings
These coatings produce a high-gloss, abrasion-resistant finish.